Apple's iPhone 18 Launch Drew Attention Beyond the Headline Model

Apple used its September 2026 presentation to show off the iPhone Duo, but 20 Minutes reports that several other stories emerged around the same announcement. Coverage of the event extended past the headline device to include price changes, sales rankings and an unexpected location tie-in.

According to Boursorama, Apple has raised iPhone prices significantly, with some models costing up to 150 euros more. Ouest-France reported that one iPhone became the most purchased model on Amazon during the week, while sfr actus published a comparison of the iPhone 18 Pro and iPhone 17 Pro, weighing their differences for buyers deciding between the two.

Actu.fr focused on a different detail: the city of Le Havre appeared in the iPhone 18 presentation. The outlet reported that Apple "absolutely wanted to come to Le Havre," though the material available does not explain why the city was featured or what role it played in the event.

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Taken together, the reports suggest the launch generated interest on several fronts beyond the Duo itself — from how much the new models cost to where they rank in retail sales and which previous-generation device they replace in buyers' considerations.

What remains unclear is how the higher prices will affect demand, and whether the Le Havre appearance signals a broader French focus in Apple's marketing. Further details from Apple or the outlets covering the event would clarify both points.